Sell Your Art Online in 90 Minutes
A practical mini course for artists
Reach buyers, not just artists.
90 minutes. Watch on demand. Lifetime access.
GET INSTANT ACCESSIf you've been posting your art online, and it isn't leading to sales…
You've had a static Instagram account for years, and your reach only seems to go down.
You're mostly followed by other artists, not buyers.
Your posts feel like a needle in a haystack.
Or you don't have a website yet, and you're not sure where to start.
You're not alone.
We've worked with artists for over 3 decades, and in the last few years we've heard the same frustrations again and again.
It isn't because there's anything wrong with your work. It's because nobody has shown you the practical, step-by-step process that actually works.
Everything you need, in 90 minutes
This mini course covers every step, from putting your work out there, to making the sale, to turning one sale into a lifelong collector.
In 4 short phases:
1. Discover. How to get your work seen by more of the right people. What to focus on so your art reaches buyers, not just other artists.
2. Buy. How to actually make the sale, and choose the right way to sell for your practice.
3. Contact. How to be easy to reach when a buyer is ready to buy. And how to spot the scammers before they cost you anything.
4. Connect. How to turn one-time buyers into lifelong collectors.
GET INSTANT ACCESSARTIST STORIES
In their own words
"I posted a new piece and could have sold it multiple times.
It is now off to the framers and heading to New York."
Suzanne Hughes
"It gave me the confidence to start again
and make real progress."
Jane Oldfield
"I now have the confidence
to put myself and my artwork out there, in the big world of social media."
Colleen Huckerby
"I have more knowledge, and a clearer direction
for how to use social media to reach my goals as an artist."
Kelise Franclemont
What you'll learn
The 4 phases of selling online
Phase 1: Discover
Which platform to focus on.
How the Instagram algorithm actually works.
Why you're mostly followed by other artists, and how to change it.
The one thing most artists forget to add to every post.
How often to post (with a minimum and a maximum).
Phase 2: Buy
The three ways artists can sell art online.
What a good artist website looks like, and the key pages you need.
The safe way to take payment.
Whether marketplaces are worth it.
How to sell direct without hurting your gallery relationships.
Phase 3: Contact
The two channels every artist needs to keep open.
The one test to do on your website today (most sites don't pass it).
How to spot the 5 most common Instagram scams.
Phase 4: Connect
Three easy ways to grow your newsletter list.
How often to email (and what to send).
The one thing to include in every newsletter that turns readers into repeat buyers.
GET INSTANT ACCESSYou're in the right place if…
✅ You don't have a website yet, and you want to know where to start.
✅ You have a website but no sales, and you're not sure why.
✅ You've been on Instagram for years with little to show for it.
✅ Your followers are mostly other artists, and you want to reach real buyers.
✅ You want to build a presence online that supports your practice for years to come.
✅ You're a second-career artist, or coming back to your practice after a break.
This is for youYou don't need…
❌ A big Instagram following.
❌ A finished website.
❌ Professional photos of every artwork.
❌ A long CV.
Everything inside works for artists at every stage of their careers, working in any medium.
Start where you areFROM THE ART LADDER TEAM
The Art Ladder is our mentoring programme for artists, run by Parker Harris.
We've been running contemporary art exhibitions and prizes for over 3 decades, working closely with galleries, curators, collectors, and the artists we mentor.
Between our exhibitions, buyers, and the artists we mentor, we're responsible for over £100,000 of artwork sales every year.
This mini course is taught by Marine, who leads communications and social media for Parker Harris and mentors artists one-to-one on their marketing, Instagram, and website.
Learn from us
What's included
✔️ The full mini course, taught in 4 phases and around 20 short videos.
✔️ A 55-page workbook with the checklists and worked examples from the course.
✔️ A bonus 15-minute FAQ section answering 20+ of the most common questions we get about selling art online.
✔️ Lifetime access. Watch on any device, anytime, and revisit whenever you need.
What you'll walk away with
In 90 minutes, you'll know…
✔️ How your work gets seen by more of the right people.
✔️ How to sell online in a way that suits your practice.
✔️ How to bring buyers back so one sale becomes many.
Common questions
Everything you need to know before joining the mini course.