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🗓️ Thursday 3 September 2026, 5pm UK time
💻 Live online on Zoom, and we'll send you the recording afterwards
⬇️ Click below to automatically add it to your calendar
While you're here...
We've saved you a spot for our free masterclass.
But, before then, if you want to learn the strategies that help the artists we mentor...
Our mini course, Sell Your Art Online in 90 Minutes, takes you from getting your work seen, to making sales, and turning a one-off buyer into a regular collector.
For a limited time, it's available at the early-bird price of £15 (instead of the full price, £29). See below ⤵️
Sell Your Art Online
in 90 Minutes
A practical mini course to help you reach buyers (not just other artists)
GET INSTANT ACCESS
If you're posting your art online, but it isn't leading to sales...
You've had a static Instagram account for years, and your reach only seems to go down.
You're mostly followed by other artists, not buyers.
Your posts feel like a needle in a haystack.
Or you don't have a website yet, and you're not sure where to start.
You're not alone.
We've worked with artists for over 3 decades, and in the last few years,
we've heard the same frustrations again and again.
It isn't because there's anything wrong with your work.
It's because nobody has shown you the practical, step-by-step process that actually works.
Everything you need, in 90 minutes
This mini course covers every step, from putting your work out there, to actually selling a work, and turning one sale into a lifelong collector.
In 4 clear phases:
1. Discover. How to get your work seen by more of the right people.
2. Buy. How to actually make the sale (and choose the right method for you).
3. Contact. How to be easy to reach when someone is ready to buy.
(Plus, how to spot scammers before they cost you anything)
4. Connect. How to turn one-time buyers into lifelong collectors.
GET INSTANT ACCESSARTIST STORIES
In their own words
"I had given up Instagram.
I just couldn't understand it and I had no one to help me…
Your guidance gave me the confidence to start again and make real progress."
Jane Oldfield
"Someone discovered my painting on Instagram...
It's now sold, and off to its new home in Australia!"
Edit Toaso
"I posted a new piece and could have sold it multiple times.
It is now off to the framers and heading to New York."
Suzanne Hughes
"I've sold two large works
since I followed your tips and stepped up my Instagram posting...
And more sales since."
Sue Houghton
You're in the right place if…
✅ You don't have a website yet, and you want to know where to start
✅ You have a website but no sales, and you're not sure why
✅ You've been on Instagram for years, but feel like it's a waste of time
✅ Your followers are mostly other artists, and you want to reach buyers
✅ You want to build a presence online that supports your practice
This is for you
You don't need…
❌ A big Instagram following.
❌ A finished website.
❌ Professional photos of every artwork.
❌ A long CV.
❌ Or to be very technical - most artists we mentor aren't.
This mini course works for artists at every stage of their careers, working in any medium.
Start where you are
What you'll learn
The 4 phases of selling your art online
Phase 1: Discover
Which platform to focus on.
How the Instagram algorithm actually works.
Why you're mostly followed by other artists, and how to change it.
The one thing most artists forget to add to every post.
How often to post (with a minimum and a maximum).
Phase 2: Buy
The three ways artists can sell art online.
What a good artist website looks like, and the key pages you need.
The safe way to take payment.
Whether marketplaces are worth it.
How to sell direct without hurting your gallery relationships.
Phase 3: Contact
The two channels every artist needs to keep open.
The one test to do on your website today (most sites don't pass it).
How to spot the 5 most common Instagram scams.
Phase 4: Connect
Three easy ways to grow your newsletter list.
How often to email (and what to send).
The one thing to include in every newsletter that turns readers into repeat buyers.
GET INSTANT ACCESS
FROM THE ART LADDER TEAM
The Art Ladder is our mentoring programme for artists, run by Parker Harris.
We've been running contemporary art exhibitions and prizes for over 35 years, working closely with galleries, curators, collectors... and, of course, artists.
Between all our exhibitions, we're responsible for over £100,000 of artwork sales every year.
In this mini course, we share our decades of experience to help you shortcut your path to selling your art sustainably online.
Learn from usWhat's included
✔️ The full mini course, taught in 4 phases and around 20 short videos.
✔️ A 55-page workbook with all the tops tips from the mini course, in one place.
✔️ A 15-minute FAQ section answering 20+ of the most common questions we get about selling art online.
✔️ A bonus 30-minute training on the 5 types of buyers, where they discover art, and how to get your work in front of them.
✔️ Lifetime access. Watch on any device, anytime, and revisit whenever you need.
What you'll walk away with
In 90 minutes, you'll know…
✔️ How your work gets seen by more of the right people.
✔️ How to sell online in a way that suits your practice.
✔️ How to bring buyers back so one sale becomes many.
Common questions
Everything you need to know before joining the mini course.